Digital Marketing Course In Chandigarh
Digital Marketing Course in Chandigarh – Bigboxx Professional Academy Digital Marketing Training is a quality-based Digital Marketing institute in Chandigarh, UT (Union Territory), Mohali, and Panchkula Locations.
Chandigarh is emerging as the leader in professional training among tier two cities in India. It is no wonder that the number of people looking for digital marketing training in Chandigarh is increasing by the day. The city has also stood up to their expectations so far as professional training is concerned and the opportunities available afterward. Let your career expand and ambitions soar in the most well planned city of India!
Duration:3 Months Mode: Online/Offline Eligibility: Above 10th Class
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- We offer hands-on instructions.
- 100% placement assistance.
- Tailor Made Courses.
- Real Time Projects.
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Digital Marketing: Who Is It For?
Internet use and application, having almost doubled over the last decade, has called for increasingly more businesses to advertise their brands online. It is here that digital marketing gains its demand. It is an indispensable tool that nearly all brands employ in the present climate to call attention to their products to score and secure business in today’s competitive times.
A digital marketer is of utmost importance not only for the more conventional forms of businesses, but to anyone who wishes to increase traffic to their website(s). Digital Marketing, like any other form of marketing, allows you to connect with and influence your customers, the only difference being, you connect with your potential clients online, reaching a larger audience. Whether you wish to boost your business, start a blog or a YouTube channel, enhance your chances of employability in the modern service sector, or start a marketing company of your own, digital marketing is a decisive skill you just can’t turn your back on!
- Online Marketers
- Marketing Executives
- Small Business Owners/Entrepreneurs
- Product Managers and Brand Managers
- Copywriters and Content Writers
- Marketing Consultants
- PR Professionals
Career Options
- Work as a freelancer providing SEO, SMO and PPC service.
- You can start your digital marketing company.
- You can do job in any Digital marketing company as digital marketing expert.
- Start website or blog and you can earn through ad sense.
- Get job in top internet marketing companies as team leader.
- You can earn money by creating YouTube Channel.
Digital Marketing Students Reviews
Course Content
- Welcome and Course Overview: Overview of the digital marketing landscape and its significance
- Evolution & trends: Evolution of digital marketing and current trends
- Understanding: Understanding the buyer’s journey in the digital age.
- Fundamentals of website planning and design
- User experience (UX) and user interface (UI) considerations
- Mobile optimization and responsive design
- Content management systems (CMS) and website platforms
- Introduction to HTML, CSS, and basic web development concepts
- Understanding search engines and their algorithms
- Keyword research and analysis
- On-page optimization techniques (meta tags, headings, URL structure, etc.)
- Off-page optimization strategies (link building, social signals, etc.)
- Technical SEO considerations (site speed, crawlability, XML sitemaps, etc.)
- Local SEO and Google My Business optimization
- Introduction to search engine advertising (Google Ads, Bing Ads)
- Keyword research and selection
- Ad copywriting and ad extensions
- Bid management strategies
- Display advertising and remarketing
- Performance measurement and optimization
- Overview of popular social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)
- Developing a social media strategy and content planning
- Building and managing social media communities
- Paid social media advertising (targeting, ad formats, budgeting)
- Social media analytics and tracking
- Building effective email marketing campaigns
- List building and segmentation strategies
- Email automation and personalization
- Email deliverability and spam compliance
- Performance tracking and optimization
- Understanding the role of content marketing in digital strategies
- Content creation and storytelling techniques
- Content distribution channels (blogs, videos, infographics, etc.)
- Content promotion and amplification strategies
- Measuring content marketing success
- Monitoring brand mentions and social media conversations
- Responding to customer feedback and reviews
- Managing online reputation crises
- Building a positive brand image through social media listening
- Introduction to Google Analytics and other web analytics tools
- Setting up goals and conversion tracking
- Analyzing website traffic, user behavior, and engagement
- Generating reports and insights for data-driven decision making
- Mobile advertising and app marketing
- Optimizing websites for mobile devices
- SMS marketing and push notifications
- Location-based marketing and proximity marketing.
- Strategies for driving online sales
- Shopping cart optimization and conversion rate optimization (CRO)
- Customer retention and upselling techniques
- Introduction to online marketplaces and multi-channel selling
- Developing a comprehensive digital marketing plan
- Setting objectives and KPIs
- Budgeting and resource allocation
- Integration with traditional marketing channels
- Evaluating and measuring the success of digital campaigns
- Tracking and Attribution
- Commission Management
- Affiliate Management
- Marketing Materials
- Payment Processing
- Integration
- Compliance and Fraud Prevention
- Streamlined HTML
- Caching
- JavaScript Restrictions
- Prioritizing Critical Content
- Improved User Experience
- Monetization Opportunities
Understanding Digital Marketing
The digital marketing realm has every strategy for promoting your product with every electronic tool you can name, such as the internet or just a computer. It does so with the powerful use of digital marketing channels such as search engine marketing, email marketing, content marketing, social media marketing, and mobile marketing, which ensures connecting with your current customers and others who are also potential.
Digital marketing is one tool that is converging many strategies and techniques into a potent one used for promoting products or services through various digital channels. It’s a multifaceted approach that consists of SEO (quick search engine optimization), social media marketing, email marketing, and content as a whole.
What & Why is SEO so important?
Search engine optimization (SEO), which is another name given to the variety of practices used to make a website popular and rank it high in web search results, is an example of such a method. The top rank of the site on the search results page significantly determines the number of consumers who spot it and simply click to visit it.
The internet is now a leading trend in the world, as anyone seeking any information is doing so via the internet. The level of traffic on the internet is gigantic, and it grows exponentially every passing day. This only gives you a shot to engage in the traffic on your website.
Keywords
Based mainly on search or keywords, another factor in SEO marketing is. There are two ways to pick out the right keywords. One is the creative way of brainstorming them and the other is the quick way by using keyword tools like Google Keyword Planner.
On one hand, low-competition keywords score from 0 to 1, while medium and high-competition keywords score from 2 to 7. Therefore, based on your plan, you can choose either low, medium, or high ones, or two at a time.
For the sake of better on-page SEO, you can put keywords in your article heading or subtitle, apart from the keyword description.
Pay-per-click (PPC)
Pay-per-click (PPC) is also widely known as PPC and it is a type of internet marketing that delivers advertisements on the system with the prearranged contract that the advertiser will get paid only if the individual was prompted to the indicated destination due to the campaign (the sponsored result on the search engine result pages (SERPs). Visualized, malleable, and efficient, PPC ads are perfect for different goals across businesses nowadays.
Social Media Marketing
Social Media Marketing (SMM) is a powerful tool for all businesses, large or small, to reach their target audience and customers. Effective marketing through social media can lead to outstanding results for your company, which can attract loyal fans and even bring high volumes of leads to sales.
Google Analytics
Google Analytics is a highly efficient web analytics tool that monitors and tracks visitor information and conversion data across sites. It allows us to reliably analyze audience demographics, channels of acquisition, and the performance of a website. Thus, the business is capable of improving its marketing strategies and boosting the user experience.
That analysis enables a clear identification of essential, sometimes emerging trends, allowing you to adjust your strategy.
Content Marketing
The main purpose of content marketing is to reach out to the targeted audience that best responds to the material offered, that is, either written, visual, or video, which somehow engages their attention. Often, they post blog posts or other valuable articles on a website and then promote this published content through social media, email marketing, SEO, or even paid search campaigns.
Email Marketing
Email marketing is still considered to be one of the most successful and effective digital marketing channels; however, for many, the barrage of emails can provoke some hostility towards the medium. Unlike the sales teams that Jackson was used to and was uncomfortable with, digital marketers tend to move data through email, social media, and other digital marketing channels into their email lists to collect names. The next step is to lead or follow up via email marketing and try to convert the leads into customers.
Affiliate Marketing
Many consider affiliate marketing to be one of the oldest advertising methods, but the technology behind it has brought the technique back to life. In the context of affiliate marketing, companies have the option of continually enlisting “influencers” to promote their goods, and in this case, every time a fresh sale is made, or a fresh lead is added to their list, they get a commission. A very popular company like Amazon has affiliate or partner programs that donate millions of dollars of commission to the people out there who will assist in providing products to their clients.