Search engines have changed the world. It is not surprising that Search Engine Optimization plays such an important role in the Internet industry. It is the way in which websites, brands, organizations, actors and public figures are kept visible online, how they end up among the main search results.
There are many reasons why one should consider a career in search engine optimization. If you have a fundamental knowledge of the technical aspects of the Internet and are willing to learn about the complexities of SEO, it can be a very rewarding and lucrative career as an independent professional.
Skills Required
- Computer skills, technical SEO, such as understanding page optimization, page and server level optimization techniques
- Content Marketing
- Social media marketing
- Analytical mentality
- Domain of written communication
- Illustration and diagramming skills
Job Duties of A Freelance SEO Specialist
Some of the main job responsibilities of an SEO expert include:
- Review and analysis of customer sites, to see the scope of the modification, the improvement
- Identify the most economical and profitable keywords on customer websites
- Prepare strategic reports and plans
- Improve the organic search results of the organization
- Make sure websites are full of optimal keywords
- Create advanced SEO strategies
- Write effective call-to-action statements
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