Digital Marketing Career opportunities in 2019 In India
Digital marketing is gaining momentum in India. Until 2010 many companies in India didn’t opt for digital marketing and its scope for doing business was minimal. Companies were not willing to change their traditional methods of doing business. In this article, we will discuss why digital marketing is important and scope of digital marketing in India.
Before digital marketing became mainstream, freelancers and entrepreneurs were able to get the first mover advantage. People who did good content marketing and search engine marketing were able to scale up the business very fast. Traditional companies did not even know what digital marketing was.
A few stats discussing the rationale of growth:
- Digital advertising in India has reached the $1 billion mark in FY 2016-17
- Likely to grow at an average of 14 percent annually.
- Digital media remains around 12 percent of the overall ad share and is expected to grow up to 24 percent by 2020
- ‘Search and Display’ summons the largest share of the total digital advertisement spends
- New-gen customers check their smart devices every 9.6 minutes or every 159 times a day.
- Almost 220 million users are accessing digital services through their smartphones
Growth in Indian Internet Users
- The number of internet users in India was at 432 million in December 2016
- The number of mobile internet users in India has reached around 420 million by June 2017
- The numbers will get double by 2021 as digital transformation will take it to estimated 829 million
- This number is growing at very fast pace as there is 38% penetration in India.
Here’s a list of the various digital marketing positions available for those seeking a career in Digital Marketing Field:
- Digital Marketing Manager
- Content Marketing Manager
- Content Writers
- Inbound Marketing Manager
- Social Media Marketing Experts/Specialists
- Search Engine Marketers
- SEO Executives
- Conversion Rate Optimizer
- Copy Writers
Digital Marketing Manager
If you have 5+ years of experience in digital marketing and if you have projects that prove you are a digital marketing expert, you will be hired easily.
Such digital marketing experts are in huge demand and companies hunt for these kind of people. It is not necessary that you should hold an MBA or have certifications in digital marketing because your projects will be the proof that you know digital marketing.
I am an example in this category. I am a graduate in Civil engineering but I created a site called BikeAdvice.in and took it to 1 Million page views a month in 4 years. That adds a lot of weight in my resume. I do not have any digital marketing certifications nor an MBA degree.
Salary: The salary range of such digital marketing experts is from 15 to 20 Lakhs INR per annum. But it can go as high as 40 Lakhs plus equity in certain companies and as low as 8 lakhs per annum in very small startups.
Responsibility: Digital Marketing Managers have to lead the digital marketing team and they will report to the V.P. of Marketing in the company they work for. DMM is a mid-senior level manager position.
Content Marketing Manager
Content marketing managers are responsible for content marketing. Content marketing includes managing the blog, sales page copywriting, email communications, drip marketing campaigns, a little bit of PR, ebook publications, video marketing and guest blogging.
Content marketing managers report to digital marketing managers or the head/VP of marketing. Content marketing managers can be solo contributors or they can manage a team of content writers.
Inbound Marketing Manager
Some organizations need inbound marketing managers but some do not. The responsibilities of an Inbound Marketer and Content marketer overlaps a lot.
If you have to define separate role for an Inbound Marketer, his responsibility will be more towards managing the funnel and conversion at each stage. Drip marketing, lead nurturing, conversion rate optimization are important components in Inbound Marketing.
Social Media Marketing Expert
Social media marketing has two areas. One of the areas is spreading the owned content via social media channels. This can also be done by the content marketing manager or a person in the content marketing team.
Search Engine Marketer / Specialist
Search engine marketing is one of the most important aspects of digital marketing. Search engine marketing is a broad term to define marketing via the search engines, but because Google is the biggest search engine – search engine marketing almost always just refers to marketing via Google AdWords.
Search Engine Optimizer (SEO Executive)
With good search engine optimization, one can get free traffic from Google instead of spending money on Google AdWords campaigns. The job of an SEO expert or SEO executive involves keyword research, user experience optimization, using Google webmaster tools, getting pages indexed, manage duplicate content and so on.
Conversion Rate Optimizer
Conversion rate optimization is the art of increasing the conversion ratio in each stage of the marketing funnel. The CRO expert can be just another person in the digital marketing team but he/she will work with various people. For example, a CRO expert can help the inbound marketing manager in creating landing pages that convert well
Similar to a CRO expert, a copywriter will work with many people in the digital marketing team. The copywriter can help the search engine marketer write better ad copy, help the social media manager post better words on social media channels, help the content team refine their content for better reception.